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Influencer Marketing and Its Myths

You may be wondering exactly what influencer marketing is. Well, it is marketing that concentrates on particular people rather than the entire target market for that particular brand. Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing.

The prevalence of influencer marketing in today’s business environment
Influencer marketing has become much more prevalent and popular over the last several years. Some of the people who are subscribing to that approach are doing it well and are achieving positive results and others are not doing it well and are not getting the results that they are hoping to achieve. The fact is that influencers have achieved their status by gaining experience and knowledge in their particular niche. However, it is not safe to assume that all of the advice that every influencer hands out is necessarily perfect advice for everyone else.

If any of the influencers whom you are following make promises that your logic tells you won’t happen (or can’t happen), you should listen to your gut. It probably will not end up the way that the influencer tells you that it will. With that in mind, it is important for you to keep in mind that there is a lot of false and/or useless information floating around and it is your job to figure out what information is valuable and what information should be disregarded because it won’t benefit you in any way.

  • If a person is popular, it follows that he or she is an influencer: That is not necessarily the case. It is a good thing for a person to be popular but that is never necessarily connected to his or her being an influencer. To achieve influencer status takes time and a lot of hard work. On the other hand, a person can be popular based on charm and charisma. That has nothing to do with that person’s knowledge or experience. As always, it is much more sensible to choose quality over quantity. In this world, with so much competition and information coming at you from so many angles, it is critical that you are able to flush out the valuable information from the useless information. In fact, it is critical to the success of your business.
  • Influencers will not agree to work with you unless you pay them: That is not necessarily true either. Of course, every business person is ultimately in business to make money. Nobody wants to do it for free. However, that doesn’t mean that money is the driver every single time. It really depends on what you are offering and on what the influencer hopes to get out of the relationship with you and your business. Not everyone expects to get paid for their opinion. In the business world, it is quite common to barter. The chances are very good that you have something that the influencer finds valuable and you may very well be able to strike a deal with him or her.

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