When you use a blog to publish to the web you so not need special technical knowledge to structure your page, create meta-tags and debug the code before using some FTP software to publish the page to the server. A blog has all this built into one interface that is easy to use with just a few clicks of a mouse you have your page up and running on the web.
A blog is the fastest way you can publish to the web. Blogging is a great way to get your business ranked high in the search engines due to the high visibility it affords on the net. If you have never blogged before you could try it out with a free blog account on one of the scores available on the internet. You might just surprise yourself.
Blogger is a blogging site that is owned by Google the giant of search engines. This makes it a technology that will no doubt be preferred by the search engine and thus a tool that will rank highly and direct traffic to your site. Look at it this way, why would a search engine want to own a blogging site if it did not give importance to blogging? Practically speaking blogging is the best way to generate internet traffic to your online business site.
Since one criterion of judging a site and indexing it is to count the number of back-linking the site has on the net. It is a good idea to have multiple blogs and post regularly to them inserting link to your site at the end of the blog posting. The search engines will look at these various blogs as individual sites and count the number of links they are sending out to your site thus improving your ranking.
These are just a few ways you can use multiple blogs to improve your online business presence. Try it yourself and see the difference you can make to your business.