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Cultivating SMART Fundraising Goals

SMART is an acronym gaining remarkable popularity in the world of business which represents key features specialists generally agree must be incorporated into your goals to align yourself on a route to success. This system was introduced in 1981 when an article by George Doran (there’s a S.M.A.R.T way to write management’s goals) highlighted the need to methodically set out what you will work towards to optimize your chances of success.

This gave birth to the five part model of cultivating the best goals for projects in many industries. Although many variations have emerged explaining the SMART goals phenomenon, the ideal model for fundraising would comprise of;

S – SPECIFIC

M – MEASURABLE

A – AMBITIOUS/ ATTAINABLE

R – RELEVANT

T – TIME-BASED

Making use of this SMART model to cultivate and set goals for fundraisers and other projects facilitates the creation of effective action plans for them and also makes it easy to later evaluate success levels. Appropriate counsel and advice on the activities of fundraising especially for Non-profits, charity organizations and social business can be gotten from proper Non-profit and Fundraising Consulting.

The specifics of the SMART model for fundraising can be explained as follows;

S – SPECIFIC

It’s first of all very important when setting goals to clearly determine what exactly the ultimate result is to be. In the milieu of fundraising, being specific simply implies being crystal clear on financial targets and the impact that will be made on your organization when these targets are met.

Going further to answer questions of ”what” needs to be done to realize set goals? And ”who” is to benefit from the meeting of these goals? Together with ”where” and ”why” increase specificity. Clearly outlining and writing these specific goals help in avoiding distractions. Examples of specific goals for fundraising could be:

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