Your Guide to Content Marketing

If you have a good level of English and like to write, you might consider undertaking the content for your site or blog yourself. However, there is much more to content marketing than having a love of writing. This is why it might be wise to hand over your content to professional copywriters.
Why employ a copywriter?
Professional copywriters know how to engage your audience while at the same time ensure your content is optimised for the search engines.

It is no good having products or services that stand out if people don’t know about them. You could write about what you offer and people might understand but do the search engines? When writing with search engines in mind you need to include your keywords but make sure that the content also makes good sense for those reading.

Your keywords are how the search engines know what you are offering. For instance, if you sell dog treats your keywords would be “treats for dogs” and “dog treats”. These keywords would be inserted into the content but must be natural.

You also need to take care not to over stuff your content with keywords as this goes against you. A professional copywriter knows how to write for both readers and search engines giving you the best possible chance of gaining higher ranking in search engines.

A good UK copywriter will be able to research and write on any topic and be able to offer a range of services such as blog posts, long articles, reviews, press releases and more. Once you have found a good copywriter make sure you keep them, they are worth their weight in gold. Their services typically include:

  • Researching topics;
  • Writing;
  • Understanding Search Engine Optimisation;
  • Proofreading;
  • Managing projects;
  • Uploading content to WordPress blogs;
  • Sourcing images;
  • Social media updates.

As you can see from the above, the job of a copywriter is so much more than writing.
What is content marketing?
Content marketing is taking over from traditional marketing. In short, it is an approach that is focused on the creation and distribution of content that is consistent valuable and relevant to your business.


By having consistent content uploaded onto your blog or site, you drive visitors and turn them into customers.

The content you upload should always be valuable to readers, for instance, answering questions and queries they have.
Who uses content marketing?
Almost all marketers make use of content marketing, including some of the most well-known names and companies out there. It works well for both large and small businesses along with one person businesses.

To find out how John Deere makes content marketing work for them check out the video below.

Good content helps to keep visitors on your site, turn visitors into customers and so boost sales.
Obtain higher search engine rankings
Great content helps your business to get higher search engine rankings. The mission of Google is to offer the most reliable and relevant information out there. Therefore, any content you put on your website has to be reliable and relevant.

Not only does it have to be relevant and reliable, it also has to be fed to Google and other search engines on a consistent basis. Yes, consistent content is a key factor to gaining higher search engine rankings.
Keywords and long-form content
We have briefly mentioned the importance of using keywords and phrases in your content and here we talk a little more about just that.

While it is important to have content that is relevant and reliable, with keywords, the length of the content is also important. This is called long-form content and we are talking about a few thousand words, around 3,000 of them.


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