I’ve worked with thousands of people over the years by running three different businesses. My current profession is a commercial photographer, where I get the pleasure of hanging out with real estate agents and business professionals most days. I’m one of those individuals who observe others. Their actions, their reactions, their genetics and their nature and the stuff that makes us tick. I have a vested interest in discovering the character of people. It’s actually so I can connect better with myself.
Real estate agents have much to benefit from in great interactions. So, how do you start? How do you get people to look your way and pay attention, desiring to do business with you?
I have some ideas that could help –
1. Start with your advertising campaign – Does it reflect who you are, your style, and your personality? Do you incorporate a portrait in all of your ads, a symbol or something that sets you apart visually? If not, you’re missing out on advertising opportunities! If you are, is it a standard portrait or does it reveal some character?
One of the biggest mistakes is starting off with a non-existent or bad picture. Update ‘YOU’ all the time. People love seeing new and fresh images of you. That’s what social media is all about! The most likes anyone is sure to get will be on a picture of themselves. People aren’t invested in funny videos like they are in you. They’ll actively tell you they think your image is awesome or beautiful while a shared video will get watched, with little if any notoriety of who it belongs to or came from.
Your portrait in advertising needs to set you apart. Agents create excuses like this one, “I really like my last professional photo years ago; however I hate my look now” as their reason for not updating their portrait. Crazy, but true! How are people to recognize you if your image looks nothing like you?
2. Mastering the art of conversation. If you love yourself, others will love you. Don’t be afraid to be who you are. There are plenty of people in the world with your same personality that you’ll find easy to connect with.
What personality type attracts the most buyers? Honestly, I’ve seen every single personality be successful but the most common ground is that they figured out a way to connect with others.